If you want
to sell your business as fast as possible
and for as much money as possible
....AND you want to do it without paying
a broker
........ AND you need the security of Guaranteed Confidentiality
Then keep reading to learn how TheBizSeller.com's
3-Step
Buyer-Finding-System
can help you find a pool of pre-qualified buyers who are
ready, willing
& able to buy your business
Now!
|
From:
Pat Jennings
Dear
Business Owner:
In
a moment I'm going to tell you - in detail - how TheBizSeller.com
can help you sell your business faster, easier & without
a broker. Even if....
-
You've
never sold a business before and you don't know where to
begin...
-
You've
been trying to sell for a year or more with no luck....
-
You're
in a highly specialized field with few qualified buyers...
-
You're
business has fallen on hard times in the past year
or two and
you are wondering if now is the right time to sell ...
-
You
live in a rural area (or outside the United States)
and there are few prospects around...
-
You're
in poor health and don't have much energy...
The Formula
The entrepreneurs and small biz owners who have experienced the
joy of selling their business (even in this bad economy!)......
know there is no magic voodoo to closing the deal quickly
and at the best price.
Here's the formula..... You put your business in front of
the biggest possible audience of potential buyers ..... you deploy
a proven system for separating the qualified & motivated
prospects from the unqualified, unrealistic pretenders............you
use only those systems and techniques that absolutely guarantee
your confidentiality......... and you invest your time with only
those "rare few" who are Ready-Willing-And-Able
to buy now.
Once
you have this group of high quality prospects, everything
will begin to move in your favor and it won't be long before you
have sold your business for the highest price possible.
But
if you are going to find this pool of ready-willing-and-able
business buyers you need to understand the real world facts
about selling any small business.
The
Facts About Selling A Business
FACT
#1: The Hardest Part Of Selling Your Business Will
Be Finding The Buyer
Every
other aspect of the sale is easy by comparison.
And the really important stuff - you know, like closing the deal
- are impossible to do without a buyer.
Now, you will notice that fact #1 says finding the "buyer"
it doesn't say finding the "prospect".
That's
because finding a prospect is easy .
Everyone
is a "Prospect".
Just
ask anybody and they will tell you that they dream
of owning their own business............. some day.
But
how many ever do?
How many even try?
We
both know the answer to that question is few to none.
In
fact, I no longer refer to a person who says they want to buy
a business as a "Buyer". They are a "Buyer-Prospect"
or just "prospect" for short. Unless, and until, they
actually buy a business they have not earned
the title "Buyer".
And
that leads us to Fact #2
FACT
#2: 90%
of "Buyer-Prospects" Never Buy Anything
The
truth is that one study after another has shown that around 90%
of people who respond to business-for-sale ads never
buy anything. But if you are not careful, it is exactly this
90% that you will spend (waste is a better word) the majority
of you time with.
I
first discovered this "Rule of 90%" in
1999 when I started TheBizSeller.com. And more recent
studies in 2008 and 2009 have shown it's still true today. It's
not a fad ....... it's not a temporary situation .......it's
a reality:
90%
of the people who tell you they are a "buyer" can't
, won't or don't ever buy a business.
Unfortunately,
these dreamers love to respond to business for sale ads
- there is this false belief among prospects that a business can
be bought with no money down!
Sadly
this delusion is wide spread and unless I miss my guess
you are not really interested in educating these unprepared "prospects".
How many people with this delusion do you want to talk to about
your business?...... Exactly......... Zero!
But,
unless you have a way to separate the 10% who are
for real from the 90% who can't
buy a stick of gum - and do it fast - these
are exactly the types of people you will spend all your time with.
In
the For-Sale-By-Owner community, this challenge of separating
the real-deal buyers from the pretenders is the most important
job you will have.
When
all your time is spent with only legitimate buyer-prospects, every
other aspect of selling your business will get a lot easier
.
Here's
Why: Every single important step in the selling process requires
a qualified buyer in order for that step to be completed successfully.
(Well, the one exception would be those preparation steps you
take in the early stages such as assembling your financial statements,
obviously at that point you don't need a buyer to make progress.)
You
can't successfully negotiate price and terms or complete due diligence
or perform the closing unless - and until - you have a qualified
& motivated buyer.
You
can have all the well-intentioned prospects in the world - but
you will get absolutely nowhere until you find a
buyer.
And
if you are constantly talking with, and providing information
to, people who will never buy ...... then you will never
sell!
That's
why, if you want to sell your business quickly and for top dollar:
The last thing you need is a just another "Business
For Sale" ad where anyone in the world can call you on the
phone or send you an anonymous e-mail demanding confidential details
about your business - all the while refusing to tell you anything
about themselves.
But
I'm getting ahead of myself.
For
right now, lets focus on the flip side of the 90% Rule and that
is Fact #3
FACT
#3: When You Eliminate
All The Unqualified, No-Money Prospects, There Are Fewer Qualified
Buyers Than There Are
Businesses For Sale
That
rare 10% of prospects who actually buy a business know what they
are doing.
They
have money and they accept the fact that it is going to take a
lot of their money if they want to own your business.
Here's
What You Must Know About High Quality Buyer-Prospects:
They
have options!
If
they are capable of buying your business then they are capable
of buying someone else's business too.
And
don't kid yourself, they will be investigating lots of
other businesses besides yours. They will look at every business
in their industry and location that interests them.
Since
there are always more businesses for sale then there are qualified
buyers you may not sell your business to the first buyer
you meet. It is the rare business seller who sells to the first
real prospect they come across.
Your
first prospect may not be willing to pay your price - or they
may just feel like someone else's business is a better fit for
them. Whatever.
It's
just a fact of life: The first truly qualified buyer you
find may very well choose someone else's business over yours.
It's
nothing to get upset about.
It
doesn't mean you won't succeed.
But
it does lead us to Fact #4
FACT
#4: You Can Not Succeed With Just One Prospect.......
You Must Develop A Pool Of Serious, Qualified & Motivated
Prospects
There
is an old saying in the business-for-sale field:
Having
one buyer is the same as having none.
Remember,
high quality prospects have options. Through no fault
of your own they may choose someone else's business.
But
if a high quality prospect does want your business above all others
out there on the market - and they are your only prospect
- then that prospect will be in the driver's seat when
it comes time to negotiate the price and terms that your business
is ultimately sold for.
This
prospect will delay, dicker and negotiate you down to your rock
bottom price.
If
you don't give them what they want they can, and very well may,
move on to the next business - but what will you do?
You
will be back at square one.
But,
Let Me Ask You This ....... What if every time you sat down
to negotiate with your best prospect you had a throng of equally
qualified prospects
"waiting in the wings"?
You
would be in the drivers seat and you would be able to keep your
price at it's highest level.
And
if that "best prospect" made unreasonable demands or
for whatever quirky reason decided to buy a different business
- no big deal.
Because,
like the very best prospects, you will have options!
You
will no longer be completely dependent on that one decent prospect
so you won't have to cave in to their every demand.
It's
amazing how buyer-prospects become very reasonable
when they know 2, 3 or even 4 other prospects are interested in
the same business. Suddenly they stop stalling and nitpicking
and decide they want to close the deal NOW!
So
here's the bottom-line truth about selling your
business:
The
key to your success will be your ability to find multiple
buyer-prospects.... not a single buyer. And you will need a way
to separate the good quality prospects from the no-money,
no-motivation, no-clue Time Wasters.
Or,
to put it another way:
The last thing in the world you need is just another measly
business-for-sale classified ad.............
You
need a system!
And
not just any system
You need a system that reaches the largest possible audience of
buyers
You need a system that lets you find out immediately
just how qualified each prospect is
You need a system that keeps the sale secret so
your customers and employees don't know you are selling until
you want them to know
You need a system that you can actually afford (12% commission
to the broker is not my idea of affordable!)
You need a system that is tailored exclusively to the For-Sale-By-Owner
marketplace
Testimonial
To TheBizSeller.com:
We would recommend your services to anyone who is selling a business.
Thanks to you and your web site, we have sold our business to
one of your registered buyers. The process was quick and easy.
We were overwhelmed by the number of responses we received. Everyone
we contacted was ready and eager to buy. We cannot thank you enough
for your help selling our business.
Suzen
Pickeral Former Owner, Alpine Tree Service (Florida)
Testimonial
Hello To TheBizSeller.com:
I
have sold my business to a buyer I met through your service.....We
closed the deal in under 45 days from our first meeting with the
buyers.... This is a great way to sell a business !
Greg Garner, Former Owner - E-Presentation Solutions Inc.
( Colorado)
For
Sale By Owner Specialists - Online Since 1999
Since
1999 TheBizseller.com has been the Internet's only Business-For-Sale
site that is exclusively "For Sale By Owner". In that
time we have helped owners of every conceivable type of small
business find the one person who actually had the guts and the
money to buy their business.
I
am going to assume that if you have read this far you don't want
to use a business broker to help sell your business (Or you
have already tried that route and it was a waste of time and energy).
And
if that is the case then you are in the right place.
Over
the past 11 years we have refined and perfected our 3 Step
Buyer-Finding System.
It's
not magic - since I don't know anything about your particular
business or if your asking price is in line with your company's
actual performance - I can't guarantee you will sell your
business.
But
neither can a business broker or any of the Business Broker Supermarket
sites on the web.
But
I can assure you that we have buyer's in our database and on our
mailing list, as well as new buyers who visit our site every day
that are ready, willing and able to buy - even in
this bad economy.
And
because TheBizSeller.com is exclusively For-Sale-By-Owner
your business will not get lost in a sea of tens of thousands
of broker listings like you'll find on the Supermarket sites like
BizBuySell.
Testimonial
Dear TheBizSeller.com
Thank
you so much for your service. I have just completed a deal with
one of the referrals you sent me... I think it is great that it
only took 3 months start to finish....I will definitely tell my
friends and associates about your service. Thank you,
Debra
Faler
Former Owner - Gift Consultants, Inc. (California)
TheBizSeller.com'
3-Step Buyer-Finding-System
Step
1
We
Use A Mix Of Paid Advertising, Public Relations Outreach, Search
Engine Marketing and E-mail Campaigns To Bring Business Buyers
From Around The World
To TheBizSeller.com - And Then Stay In Touch With Them
Long After They First Visit Our Site.
- 100,000
piece direct mail campaigns each quarter aimed at serious
business buyers
-
Written
up in Success Magazine, The Atlanta Journal Constitution
and on CNN.com
 
-
Listed
on over 30 top search engines with top rankings for
many relevant search terms on sites like Google, AOL, Yahoo,
Windows Live and Ask.com,
Yahoo!
sponsorship. TheBizSeller.com the exclusive sponsor
of the businesses for sale section of the Yahoo! Directory:
Business_to_Business
/ Business_Opportunities / Classifieds
-
Advertised
in a dozen medium to large newspapers and business publications
across the US and Canada(We promote
TheBizSeller.com in the expensive "Business For Sale"
classifieds so you don't have to)
-
Our
twice-a-month E-mail Update is sent to over 8,000
business buyers who have joined our mailing list. This update
lists all the businesses for sale by owner that have been
added to TheBizSeller.com in the previous two weeks
with a clickable link back to the site so buyers can view
your ad immediately
Side
Bar: All
of our print and online advertising is highly focused solely
to reach and appeal to people who want to buy an existing
business. We don't even try to appeal to a general
audience of "entrepreneurs" or "business
opportunity seekers" - only people who want to buy
an existing business and who want to talk to sellers who
are for-sale-by-owner.
Step
2
We Pre-Qualify All Potential Buyers
For You
- This
marketing and public relations drives thousands of people
interested in owning a business to TheBizSeller.com.
Here they can browse through all available businesses for
sale in their area.
- Your
company is profiled here on TheBizSeller.com in the
"Browse Businesses For Sale " section with a description
of your business type, size, general location, revenues
and terms you are requesting – just enough information
to get a buyer interested and wanting to know
more. To protect your confidentiality,
your name and phone number are not revealed to buyers. When
you register you will also be given the opportunity to describe
the highlights and strengths of you business in detail (but
not too much detail - again, the idea is to get them interested
so they will register in order to find out more.)
- When
a buyer is interested in your business, she registers in
our Business Buyer Database. She must tell us about
her preferred type of business, experience, credit history,
available cash, how soon they intend to buy and more.
Step
3
All Buyers Are Referred Directly To
You So You Can Decide
If They Meet Your Standards
-
When a buyer’s qualifications and available down payment
match your criteria (as specified in your "Confidential
Seller’s Registration", which you’ll fill out shortly),
his or her name and buyer profile are immediately e-mailed
to you. (We never provide the buyer with any information
about you aside from what is publicly posted here on TheBizSeller.com.
So your confidentiality is assured. Also, if after
reviewing their profile, you feel that the prospect lacks
the experience or financial strength to buy your business,
you are under no obligation to contact them.)
TheBizSeller.com
makes perfect use of the Internet's
strengths - allowing you to reach a large audience of business
buyers while maintaining complete confidentiality. Use
TheBizSeller.com and your employees, suppliers and competitors
won't know you're selling your business until you want
them to know.
Imagine
all the time you'll save having us pre-qualify all your
prospects for you. Won't it be nice not to waste any more of
your time with buyers who are not ready to buy or who
don't have the cash that you require?
The
perfect buyer for your business may be in our database right
now!
Testimonial
Dear TheBizSeller.com
Thank
you for your help! I just sold my business last Thursday to
the seventh (and last!) name you sent us - Bob Wiggins....Yeah!
Star
Bradley, Former Owner - NiceUnderwear.com
Testimonial
Dear TheBizSeller:
It
is with great pleasure that I inform you that we have found
a buyer for our business after advertising with you for only
two weeks.....Thank you so much for your help with selling our
business. -
Jim
Blake - JB Copy Shop (New Hampshire)
Testimonial
Dear TheBizSeller.com:
Thank
you for all the interested parties you sent my way. I was surprised
to see that much response! I think you provide a great service
for anyone who is selling a business! -
Carol
Leath - Former Owner - Hip Hair Salon (San Diego)
Testimonial
Dear
TheBizSeller.com:
Thank
you for your service. We have been running an ad for our business
using TheBizSeller.com and through you we have made our sale!!!
...The buyers are Shane and Aimee Volland of Key Largo.....
Thanks
again,
Joli Cullen, Former Owner - Cullen Cutter Lawn Service (Florida)
Here
Is The Best Part - The Price
When
you want to sell your business, you have 3 options:
Option
#1: You can have a business broker do most of the work finding
prospects for you to negotiate with. This will cost you 10-12%
of the value of your business in broker’s
commissions. (People
who prefer this option probably gave up reading a long time
ago!)
Option
#2: You can advertise on a web site that exists for the
benefit of business brokers. You will pay more, have to compete
with thousands of ads and you will have to screen the buyers
yourself.
Or
Option #3: You can list your business with
TheBizSeller.com. A web site that exists to serve
you: the small business owner who has made the decision
to sell her business herself.
We
will do all the work locating &
qualifying buyers for you.
And
the best part is that it’s only $49.95 a month.
And
you never pay a commission when you sell your
business.
So
the bottom line is: for just $49.95 each month, TheBizSeller.com
will:
-
Give your company massive exposure to business buyers
-
Maintain your confidentiality
-
Pre-qualify each buyer for you according to your demands
and.....
-
Introduce you to the real buyers
To list
your business on TheBizSeller.com Click The Blue Link
Click
here to complete your "Confidential
Seller’s Registration"
Testimonial
To TheBizSeller.com
We
have sold our day care center thanks to your service. It took
a while but we sold to the very first person you sent us...I guess
this means you can cancel our ad ha ha!
Elizabeth
Mozella Former Owner - Tender Years Child Care Center (New York)
And
remember:
***We
specialize only in businesses for sale by owner....Your
Confidential Profile doesn't have to compete with thousands of
ads placed by business brokers
***There are no long term commitments on your part - You
can cancel at anytime
***You
pay no commission when you sell your business - just $49.95
per month for each month you are featured on TheBizSeller.com
***We
have been helping business owners just like you sell their businesses
online since 1999
Click
here to complete your "Confidential
Seller’s Registration".
This
is where you tell us what requirements your buyer must
meet.
Within
one business day, the profile of your company will be posted here
on TheBizSeller.com in the "Browse Businesses For
Sale By Owner" section where it can be viewed by thousands
of buyers.
When
a prospect that meets the criteria you have requested registers
in our Business Buyer Database we will immediately e-mail
you a profile of this buyer and a way for you to contact them.
Of
course your public profile will not include your name or phone
number.
Click
here to complete your "Confidential
Seller’s Registration"
4
Special FREE Bonuses To Help You Sell Your Business
Congratulations!
You are about to put your business out there in front of real
buyers!
And
as our way of saying Thank
You for using TheBizSeller.com I want send you
4 Free Bonus Reports that will help guarantee your success
in selling your business.
These
reports are detailed How-To guides that will walk you
through each of the remaining steps in selling your business.
Here's
what you will learn in your 4 free reports
BONUS
#1
How
To Seize Complete Control Over The Selling Process
Understanding what motivates the buyer & how
to guide them step-by-step to a sale
In
your first bonus report we will get you off on the right foot
by giving you all the inside information and step-by-step directions
so you will always know exactly what to say and do
with your buyer.
Here is just some of what you will learn in Bonus Report #1:
- 3 things
that are more important to your buyer than money -
here's where we show you how to push their
hot buttons so that they want your business at
your price
- How
to protect your confidential information while still
showing the buyer the real value of your business
- How
to get the most qualified and motivated buyers to
choose your business over all the other businesses that
are for sale ..... without lowering your price!
BONUS
#2
How
To Maximize Your Selling Price
You can get the price & terms you want when you have this
game plan
In Bonus
Report #2 we pick up where we left off in Bonus Report #1
and show you - in detail - how to put together an actual deal
that works for you and the buyer. And if you are offering
financing, we will show you the right way to arrange
things so that you not only get the best price possible,
but you also make sure you get all your money ASAP. Here are
just of few of the topics we will cover:
- How
to get the buyer to stop asking for price concessions
by offering them options...... and whichever option they
choose - you win!
- The
maximum length of time you should allow for the buyer
to pay you - any longer and you're playing with
fire
- 9
different ways you can protect your interests if you offer
the buyer financing - in other words, Here's how
to insure you get paid!
BONUS
#3
How
To Sail Through The Due Diligence Process
Prepare For Due Diligence So Things Go Smoothly
The
due diligence process means you are coming down the home
stretch: you have a real buyer and you have agreed on price
and terms. Due diligence is just a fancy term for the period
when the buyer gets to look at your business in close detail
to make sure everything is as you have presented it. If you
have done things right up to this point the due diligence period
should be short, efficient and drama free! In this all-important
report we will help you make that happen. Here's what you get:
- A checklist
of items you will need to have available to the buyer.
- Advice
and guidance about how you should check the buyer's background.
Due diligence is a two-way street - you get to check
out the buyer and all his claims too. And we show you
exactly how to do it so you know for sure that you are selling
to just the right person.
BONUS
#4
The
Closing Process
How To Do It Right So You Can Get Your Money & Go Home!
The
Closing - the proverbial crossing of the "T"s and
dotting of the "I"s. This is the step where professionals
such as your lawyer will earn his or her money. Still, you need
to have an understanding of the process and what you will need
to prepare. We will get you ready with checklists and an overview/explanation
of the sales contract.
Click
here to complete your "Confidential
Seller’s Registration".
Listing
your business on TheBizSeller.com will give you the high
quality prospects you need. And your 4 free bonus reports
will give you the know-how you need to sell your business quickly
and for top dollar.
To
list your business on TheBizSeller.com and to receive
your 4 free bonus reports:Click
here to complete your "Confidential
Seller’s Registration".
This is where you tell us what requirements your buyer
must meet.
And
Remember:
...You
take no risk
...You
pay no commissions when you sell
...Your
confidentiality is guaranteed
....You
can quit at any time and
....You
will receive 4 free bonus reports that will help close the deal
quickly and for the best price!
We
look forward to helping you sell your business as quickly as
possible and for as much money as possible.
Sincerely,
Pat
Jennings
TheBizSeller.com - Selling Businesses Online since
1999
Click
here to complete your "Confidential
Seller’s Registration"
P.S.
That's all there is to it.... Your company profile will be posted
within one business day. When potential buyers that meet
your criteria register in the Business Buyer's Database,
we will automatically e-mail you with their completed Business
Buyer Registration information.
P.P.S.
Your 4 Free Bonus Reports will be e-mailed to you shortly
after your profile is posted.
Sell your business now - Click here to
complete your
"Confidential Seller’s Registration"
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